While the effects may not be as obvious, they can certainly be as damaging, particularly when an immovable deadline looms! Taking some OFFTIME Unlike sugary meals, the effects of distractions aren't as obvious as gaining weight.” I think we were always prone to distractions, just like we were always prone to eating sugar snacks - that's just the animal part of us. Pick up your phone, you'll get to read a new message. Rinik had this to say: ”It's not just humans - the reward system of our brain works the same way as animals. I also wondered about the technology aspect. In working with the apps and knowing my own history of being distracted, I wondered what it is about humans that makes us so prone to losing focus.Īccording to Professor McCoy, it’s a “desire to be connected to more stimulating options, and boredom.” This seemed reasonable, especially when having to work on something particularly tedious - it seems like there’s something, anything better to be doing. It's not just humans - the reward system of our brain works the same way as animals. I used each of the apps in the order that follows, in a rotating cycle, sometimes in the same day and sometimes on separate days. I made sure I used the apps as suggested and only allowed myself the occasional distraction for making notes for this article. As such, it was critical that I perform at the highest levels possible. I needed to get six manuals done in roughly a week before I left for a vacation where I’d be inaccessible for large swaths of time. This proved a good time for me to test apps that reduced distractions because for my day job, where I’m a technical writer for a company that supports the air traffic control industry, it was crunch-time. Like others, Suva expects fresh dividend/buyback hikes to eventually arrive.Between the apps and the experts, I'll get down to just how practical enabling a distraction-free working environment really is and whether one can every truly reach productivity nirvana. He sees Apple Watch as a "bonus" potential catalyst, and is cautious about its near-term sales due to concerns about its battery life and lack of built-in GPS (it relies on an iPhone to provide location data).4) An "attractive" valuation of 11x forward EPS exc. 3) The potential for Apple Pay/Passbook to strengthen the ecosystem through over a dozen potential uses (payments, identification, keyless entry, etc.). 2) Growing enterprise penetration as Apple steps up its efforts to court businesses. Also cited by Suva: 1) Faster consumer phone upgrades thanks to carrier promotions and upgrade plans."Going forward, we think that gross margins should act as the main lever for positive surprises." RBC argued yesterday GMs could benefit from component discounts, as well as yield, mix, and pricing improvements.Demand for 64GB/128GB iPhone 6/6+ models helped Apple's GM rise 200 bps Y/Y in FQ1 to 39.9%, and its iPhone ASP jump to $687 from FQ4's $603. Among Suva's 5 reasons why he thinks Apple can continue rising: He expects consumer demand for higher-capacity iPhones (driven by increased app usage and higher-resolution photos) to provide a "permanent step up" for gross margins.Nine months after launching coverage with a Buy rating, Citi's Jim Suva has added Apple ( AAPL -0.2%) to his Focus List, while reiterating a $145 target.
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